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CONTENTS: Entrepreneurship Book Class 12
- UNIT -1: ENTREPRENEURIAL OPPORTUNITIES
- 1.1 Sensing Entrepreneurial Opportunities
- 1.2 Environment Scanning
- 1.3 Problem Identification
- 1.4 Spotting Trends
- 1.5 Creativity and Innovation
UNIT -II: ENTREPRENEURIAL PLANNING
- 2.1 Business Plan
- 2.2 Organisational Plan
- 2.3 Organisational and Production Plan
- 2.4 Financial Plan
- 2.5 Marketing Plan
- 2.6 Human Resource Planning
- 2.7 Creating the Plan
UNIT – III: ENTERPRISE MARKETING
- 3.1 Marketing and Sales Strategy
UNIT – IV: ENTERPRISE GROWTH STRATEGIES
- 4.1 Franchising
UNIT-V: BUSINESS ARITHMETIC
- 5.1 Unit Sale, Unit Cost, Unit Price
- 5.2 Breakeven Analysis
- 5.3 Computation of Working Capital
- 5.4 Inventory-Control and EOQ.
- 5.5 ROI (Return on Investment)/ROE (Return of Equity)
UNIT – VI: RESOURCE MOBILISATION
- 6.1 Angel Investor
- 6.3 Stock Market: Funds
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