[PDF] Entrepreneurship Book Class 12 | Ebook Free Download For Mobile | Exam 2023

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CONTENTS: Entrepreneurship Book Class 12

UNIT -1: ENTREPRENEURIAL OPPORTUNITIES

1.1 Sensing Entrepreneurial Opportunities

1.2 Environment Scanning

1.3 Problem Identification

1.4 Spotting Trends

1.5 Creativity and Innovation

UNIT -II: ENTREPRENEURIAL PLANNING

2.1 Business Plan

2.2 Organisational Plan

2.3 Organisational and Production Plan

2.4 Financial Plan

2.5 Marketing Plan

2.6 Human Resource Planning

2.7 Creating the Plan

UNIT – III: ENTERPRISE MARKETING

3.1 Marketing and Sales Strategy

UNIT – IV: ENTERPRISE GROWTH STRATEGIES

4.1 Franchising

UNIT-V: BUSINESS ARITHMETIC

5.1 Unit Sale, Unit Cost, Unit Price

5.2 Breakeven Analysis

5.3 Computation of Working Capital

5.4 Inventory-Control and EOQ.

5.5 ROI (Return on Investment)/ROE (Return of Equity)

UNIT – VI: RESOURCE MOBILISATION

6.1 Angel Investor

6.3 Stock Market: Funds

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