Robert Cialdini, a seminal authority in the disciplines of influence and persuasion, discusses the psychology of why people say yes and how to apply these findings ethically in business and everyday contexts in the new version of this highly renowned New York Times bestseller.
Influence: the Psychology of Persuasion Summary
Robert Cialdini makes this vital subject seem surprisingly simple by using memorable anecdotes and accessible examples. You don’t have to be a scientist to learn how to use this Science with Cialdini as your guide.
You’ll discover Cialdini’s universal principles of persuasion, as well as fresh research and applications, so you can become a better persuader—and, more crucially, how to defend oneself against unethical influence attempts. You may believe you grasp these ideas, but if you don’t, you risk handing up control to someone else.
Cialdini’s persuasion principles are reciprocation, commitment, and consistency, as well as social evidence, authority, scarcity, and unity, which is the newest principle for this edition. Understanding and using the principles ethically is free and deceptively simple.
Influence is a detailed guide to applying these principles to move others in your way, backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what causes people to change.
About The Author:
Dr. Robert Cialdini is a behavioral scientist and author who has won numerous awards. He is the founder and CEO of Influence at Work, a company that specializes in live and virtual keynotes, as well as streaming and online corporate training. Dr.
Cialdini was elected to the American Academy of Arts and Sciences and the National Academy of Sciences for his exceptional research achievements and contributions to behavioral science. He’s published over 230 professional and scientific papers. At Arizona State University, Robert Cialdini is Regents’ Professor Emeritus of Psychology and Marketing.
Cialdini’s Principles of Persuasion have become the cornerstone for any organization serious about increasing its effectiveness in sales, leadership, marketing, management, and communication.
Cialdini is known as the foundational expert in the science of influence and how to apply it ethically in business and elsewhere, and his Principles of Persuasion have become the cornerstone for any organization serious about increasing its effectiveness in sales, leadership, marketing, management, and communication.
He is a three-time New York Times bestselling novelist who has sold over 5 million copies worldwide. He’s dubbed the “Godfather of Influence” on several occasions.
Influence, New and Expanded: the Psychology of Persuasion Audiobook
- Publisher : Harper Business (25 May 2021)
- Language : English
- Paperback : 608 pages
- ISBN-10 : 0063138808
- ISBN-13 : 978-0063138803
- Item Weight : 490 g
- Dimensions : 20 x 14 x 4 cm
- Country of Origin : USA
Influence, New and Expanded: the Psychology of Persuasion Pdf Download
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