Marketing Chronicles Pdf Free Download

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Marketing Chronicles: Global and Local Marketing Insights from the Pre- and Post-Smartphone Eras. A lucid, insightful, and at times provocative look at brands and marketing over the years. Simple, well written, and immensely readable, this is a must-read for all observers, students, and practitioners of marketing.”

Bharat Puri, Managing Director, Pidilite Industries. “Nimish was always a diligent and thoughtful student in my Strategic Marketing Chronicles class at Jamnalal Bajaj. I Am delighted that he has chosen to share contemporary insights and perspectives on marketing from his two-decade-long career.

Am sure this Marketing Chronicles book will be relevant for both practitioners and students of marketing and business. Tarun Gupta, Faculty at Jamnalal Bajaj, Consultant & Marketing Veteran. From a marketing professional, practitioner, and observer, this compendium will be useful for all students of marketing and practitioners.

Filled with concepts explained through real examples and cases, the book focuses on insights, interesting concepts, and informative observations.

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About the Author: Marketing Chronicles Pdf Free

Nimish V. Dwivedi is a consumer marketing and financial services specialist who has lived and worked in Japan, Hong Kong, Singapore, the United Arab Emirates, and Vietnam, as well as always seeing India from the outside in.

Nimish has had the luxury of working with and learning from some of the best marketing experts in the industry, having graduated with a marketing major from one of India’s top business institutions, Jamnalal Bajaj Institute of Management Studies.

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Product details – Marketing Chronicles

  • ASIN ‏ : ‎ B0769W9QT2
  • Publisher ‏ : ‎ Notion Press; 1st edition (October 9, 2017)
  • Publication date ‏ : ‎ October 9, 2017

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