A new version of one of the most important works of the last two decades, edited and updated from cover to cover by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein.
Nudge Improving Decisions About Health Wealth and Happiness
Since its initial publication more than a decade ago, the term “nudge” has become part of the lexicon of businessmen, policymakers, active citizens, and consumers all across the world. More than 400 “nudge units” in governments across the world, as well as numerous organizations of behavioral scientists in every sector of the economy, have sprung up as a result of the book. It has taught us how to make better decisions for ourselves, our families, and our society by using thoughtful “choice architecture,” a concept coined by the authors.
The writers have now completely updated the book, drawing on their experiences in and out of government over the past decade, as well as a flood of fresh research from a variety of academic areas. They’re dubbing this the “last edition” to signify that they’ll never take on such a difficult assignment again.
COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and “sludge” (paperwork and other annoyances that keep us from getting what we want) are just a few of the topics it covers for both avowed fans and newcomers to the field.
About The Author:-
For his contributions to the subject of behavioral economics, Richard H. Thaler was awarded the 2017 Nobel Memorial Prize in Economic Sciences. At the University of Chicago Booth School of Business, he is the Charles R. Walgreen Distinguished Service Professor of Behavioral science and economics. He is a member of the National Academy of Sciences and the American Academy of Arts and Sciences, as well as the American Economic Association, where he served as president in 2015.
Cass R. Sunstein is the creator and head of the Program on Behavioral Economics and Public Policy at Harvard Law School, where he is the Robert Walmsley University Professor. From 2009 to 2012, he was the administrator of the White House Office of Information and Regulatory Affairs, and from 2020 to 2021, he was the chair of the World Health Organization’s Technical Advisory Group for Behavioral Insights and Health. In 2021, he joined the Biden administration as a senior counselor and regulatory policy officer in the Department of Homeland Security.
Book Release Date
- Publisher : Penguin Books; (August 3, 2021)
- Language : English
- Paperback : 384 pages
- ISBN-10 : 014313700X
- ISBN-13 : 978-0143137009
- Item Weight : 12.6 ounces
- Dimensions : 5.52 x 0.8 x 8.44 inches
The Power of the Nudge Download
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