What do you do when you hear of an interesting brand or person? You Google them and visit their website and social media. It’s their storytelling that draws you in, and what locks you down are the stories being told about them. In today’s hyperconnected, hypercompetitive reality.
Everyone is vying for the same space on a screen with about 10 seconds of a potential client’s attention. So what’s the secret recipe to building a sticky brand while winning over and retaining consumers. This is where Srimoyi Bhattacharya comes in to help you get your?Pitch Perfect.
With more than 25 years of experience across three continents as a top publicist and strategist, Srimoyi is the founder of Peepul Consulting, one of India’s leading brand relations agencies. Respected for her depth of experience, she is an expert at helping brands find their most effective story, find their niche positioning or scale-up, build conversations and amplify that message.
In Pitch Perfect, Srimoyi parts with every insider secret to help you pitch your brand just right. Plus, she’s brought in the finest names in luxury, fashion, beauty, lifestyle, media, social media, communications, and PR to give you valuable advice on building a brand people can’t stop talking about.
Whether you are starting a label, have been running a company for decades, or building a family business, this book is for you. It tells you how to establish your brand language, identify your audience, build creative associations, host memorable events, manage a crisis, and much more.
Pitch Perfect?is the must-read bible on brand-building, engagement, and amplification for anyone interested in the power of PR.
Contents of This Book: Pitch Perfect
- Storytelling 101: Building Your DNA and Finding Your Voice
- You want to Build a Brand But Where Do You Start.
- Know Your Audience
- What Do Voice and Messaging Mena?
- Geeting Your Storytelling Right.
- Finding Your Bearings
- What Does PR Actually Mean?
- Introducing Your Brand to the World.
- Building Relationships and Getting Pitch Perfect.
- Ring for Change.
- How to Pivot to Create a Better Brand.
- What Should You Do if Things Go Wrong?
- What is a Legacy and How Can You Build One?
- How Do You Translate Your DNA Playbook into the Zeitgeist?
About the Author:? Pitch Perfect Brand Building
Simonyi was born and reared in Paris, where she began her career in business and new media public relations. She also spent time in New York. Peepul was started in 2006, and she wanted to expand it in India.
Peepul Consulting, a renowned pan-India communications advice agency in the luxury and lifestyle industry, was founded by Srimoyi Bhattacharya.
She is passionate about helping brands build their image and assist their growth with the proper balance of creativity and strategy. She has about 25 years of experience in public relations and communications across three continents.
Pitch Perfect: How to Create a Brand PDF Details :
|Book Name:||Pitch Perfect: How to Create a Brand|
|Release Date:||(15 December 2021)|
|ISBN-10-13 :||978-0670094493 – 0670094493|
|Pages :||324 pages|
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