Social Media Marketing for Business – 2022


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Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization

Social media has become imperative for almost every business. Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to enhance your online presence and achieve the competitive edge.

Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models, and social media policies, alongside creating and measuring social media campaigns and content themselves.

Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics, and conducting a social media audit.

Containing an array of international case study examples from organizations such as Airbnb, Hyundai, Deloitte Digital, and LVMH, Social Media Marketing for Business also explores how to build a supportive culture, get buy-in, and common pitfalls to avoid.

Supported by online presentation slides, content calendars, a content marketing framework, and interactive tools for effective social media management, Social Media Marketing for Business is a one-stop-shop resource for developing social media marketing strategies and integrating them within your business to ensure their

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About the Author: Social Media Marketing For Business

Andrew Jenkins is the Founder and Principal of Volterra, a professional services organization that specializes in social media and social marketing methods.

He was previously the Head of Social Media Strategy for Royal Bank of Canada (RBC) in Toronto, Canada, and has worked with a varied range of firms in North America and Europe, including CIBC, Rogers, Bell Canada, InfoSpace, and The Aga Khan Foundation.

He is a frequent international speaker and panelist at several business conferences and events, and he also teaches a Social Media Strategies for the Enterprise course at the University of Toronto’s School of Continuing Studies.

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Product details – Social Media Marketing Companies for small business

  • Publisher ? : ? Kogan Page; 1st edition (March 29, 2022)
    Language ? : ? English
    Paperback ? : ? 256 pages
    ISBN-10 ? : ? 1398603694
    ISBN-13 ? : ? 978-1398603691

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Conclusion: Social Media Marketing Bussiness

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